marketing strategy • social media • web design

Fractional marketer for small businesses ready to get seen and grow

let's work together

You didn’t start your business so you could spend all day figuring out how to market it.

You know you need to get your business in front of the right people…but figuring out where to show up, what to say, or what strategy would work best for you?

It’s starting to feel a little overwhelming, especially with all of the options available!

Plus, there’s that website you’ve been meaning to update because it doesn’t quite reflect how your business has grown or the quality of your work.

You’ve tried the DIY route, but it just left you with a collection of half-finished projects and little to no movement on those ideas you really want to bring to life.

You don’t need to become a marketing expert or hire a full-time marketer to get the strategy, expertise, and support you need to keep growing.

That’s where a fractional marketer like me comes in.

Whether you need a brand and website that finally feels like you, a marketing strategy that tells you exactly what to focus on, or support getting that marketing work completed and out into the world, I’m here to help you get these projects done.

Hi, I’m Jen!

fractional marketer for growing businesses & owner of the happy Mondays project

I help business owners answer the question:

What should we actually be doing with our marketing right now?

Because there’s no shortage of things you could be doing. Instagram, email, SEO, content, ads, partnerships, events…the list goes on and on.

My job is to help you decide where your time, money, and energy will make the most sense. 

Then I can help put your new marketing plan into action, too.

Need a marketing partner without hiring a full-time marketer? Here’s how we can work together:

Marketing Growth Planning

For the business owner who’s tired of spending all their time on marketing, without seeing any results

Not sure what’s working in your marketing – or where your time and energy would be better spent?

This one-time marketing audit takes a closer look at your current marketing efforts to identify what’s working, what could use some attention, and where there may be opportunities to better connect with your target audience. 

You’ll walk away with clear, actionable recommendations to help you market your business.

    • A review of your current marketing efforts and channels

    • An assessment of what’s working well and where there’s room for improvement

    • Recommendations for strengthening your marketing and reaching the right people

    • A comprehensive, multi-channel marketing strategy and step-by-step roadmap built out for you in the project management tool of your choice

    • Positioning and messaging suggestions (copywriting additional)

    • Analytics and metrics pulled and analyzed for you

    • Recommendations for your marketing tech stack

    • Clear, actionable next steps to help you focus your time and energy

  • Starts at $5,000 (payment plans available)

Social Media Management

Struggling to keep up with social media while running the rest of your business?

With social media management, I’ll help keep your online presence active, consistent, and connected to your business goals so you can spend less time worrying about the day-to-day details of managing your accounts.

    • A review of your current social media presence and goals

    • Social media strategy and account management

    • Content creation, scheduling, and publishing

    • Community engagement including responding to comments and messages

    • Analytics monitoring and reporting

    • Ongoing recommendations to help improve your social media presence

  • Starts at $1,500 per month for up to 3 platforms (additional platforms extra)

Brand & Website Design

Ready for your website to actually represent the business you’re running?

I’ll help bring the vision you have for your business to life with a brand and website that feel like you, reflect the quality of your work, and give you an online presence you’re proud to share.

    • Primary logo design

    • Secondary logo/favicon design

    • Font, color, and stock photo curation

    • Custom Squarespace website (up to 5 pages)

  • Starting at $3,500 (payment plans available)

“Jen is very good at her job. We’re just blown away!

We knew we needed social media help, but we had no idea where to start. We get new clients through word of mouth, but we really wanted a way to get found by other people who didn’t know us or people who had worked with us before.

Jen came in and provided so much value. She revamped our entire website, made it Google search friendly, and even moved us from Page 80 to Page 1!”

— Joy, Managing Partner & Founder, Financial Services Company

Bringing on a fractional marketer may be a good next step for you if…

✷ You know you need a marketing strategy, but don't know where to focus your efforts

✷ You're doing a little bit of everything (social media, emails, SEO, paid ads, networking, and more) and aren't sure what's actually working to grow your business

✷ You're looking for support, but don’t want to bring on a full-time marketer

✷ You've got a marketing budget, but aren't confident you're spending it in the right places

✷ You need someone to figure out what to do, why you're doing it, and how to actually get it done

inquire now

frequently asked questions

Questions about hiring a fractional marketer or how we can work together?

Here’s what I’m asked most frequently — and the information you need to decide if working together is the right fit.

  • A fractional marketer supports you with your marketing needs without the commitment of hiring a full-time marketing employee. I can step in to help you figure out what your business actually needs when it comes to marketing, create a strategy, execute that strategy, or help you get specific projects across the finish line.

  • The biggest difference is the level of commitment and support. With me as your fractional marketer, you get the marketing expertise and hands-on support you need without hiring, onboarding, and managing another full-time employee.

    I can also flex with your business. You might need more strategic support at one point and more hands-on execution at another–and we can scale my role based on what’s actually happening in your business right now.

  • Nope – you don’t have to have everything figured out before we talk. If you know your marketing isn’t working the way you want it to but aren’t sure what needs to change, that’s something we can figure out together. 

    We’ll look at where your business is, what you’re trying to accomplish, what you’re currently doing, and where you could use the most support.

  • Yes! I can help you step back and figure out what you should be doing, then help turn that strategy into actual work that gets planned, completed, and out into the world. You don’t have to create the plan and then figure out how to execute it all by yourself unless you want to.

  • Absolutely. I can step in as an extension of your existing team and collaborate with the people already supporting your business.

    Whether you have a VA, designer, copywriter, web developer, or other contractors, I can help connect the dots, keep projects moving, and make sure everyone is working toward the same goals.

  • Of course! We can start with the area that needs attention most right now and expand our work together as your needs change. The goal is to give you the support that makes sense for your business, not add services just for the sake of adding them.

  • Yes! Inside my Social Media Management package, I create all the content for your social media. All I need from you are relevant photos, videos, and occasional interviews so I can create customized content for your business.

  • It depends on what your current website needs. Sometimes a few strategic and visual changes can make a big difference. Other times, the existing site is creating more limitations than it’s solving. We’ll look at where you are first and determine what makes the most sense for your business.

  • I design websites on Squarespace, an easy-to-use website builder that you can easily make edits and updates on your own after the initial build is complete.

  • There’s nothing wrong with working with an agency. It really comes down to the kind of support you’re looking for.

    With The Happy Mondays Project, you work directly with me. You’re not explaining your business to multiple people or being handed off to a junior marketer or designer.

    Think of me as the go-to partner for the things you know need to happen but don’t have the time, expertise, or bandwidth to figure out and manage yourself.

  • Absolutely. If you have a specific project you’ve been meaning to tackle, whether that’s a website or a marketing project, we can work together on a one-time basis.

  • Yes! Retainer support is a great fit if you’re looking for an ongoing marketing partner rather than help with just one project.

    As your fractional marketer, I can provide ongoing strategy, execution, and support based on what your business needs. That might look like managing your marketing, keeping projects moving, helping with content and social media, or figuring out what to focus on next.

    The goal isn’t to lock you into a set list of tasks every month. It’s to have someone who knows your business and can step in where you need support as things change.

growth consultant for family-focused businesses in East Tennessee and beyond

If you’ve been wondering what you should be doing to market your business instead of actually doing it, let’s have a conversation.

Because spending hours researching strategies, comparing platforms, and second-guessing your next move isn’t what’s going to move your business forward.

Tell me what you’re trying to accomplish, where you’re getting stuck, and what’s been sitting on your list for far too long and we’ll figure out what needs to happen next, together.

inquire now